Ecommerce in India: A Closer Look at Massive, Untapped Potential

By: Picky Promos

The second most populous country in the world, India has over 1.2 billion residents - second only to China. Only within that last decade or so, have a large percentage of the population gained access to the internet, the gateway to information. A big reason why so many are now connected is due to the rise of cheap smartphones. Google's open source operating system, Android, allows device makers in India to build cheap hardware yet run a world-class operating system on it. With the initial expense of devices largely out of the way, the next hurdle is broadband access, and wireless technology has made leaps and bounds in India during the past several years. With these building blocks, we all know what must come next: ecommerce and economic development.

Lots of companies are already operating and providing services in sectors such as: travel, consumer goods, software, technology, and medicine. Some of these companies are homegrown, and some are offshoots of established corporations in the West. I expect this trend to continue, and I am very bullish on the Indian economy.

Untapped Potential

India is a unique place in the world, mainly because of its geography and high population. Over 1.2 billion people live in India, which is geographically smaller than the United States, but the terrain makes much of India inaccessible. The Himalayas are a big obstruction to the construction of roads, railroads, and all the economic arteries that must exist for an economy to flourish. However, India does have tons of accessible land, and many of the people are concentrated in certain areas. This may be an advantage. For example, Japan has a very small area, but it has a huge economy. More people packed into a smaller area are more connected, and products and services have less distance to travel.

As technology begins to connect all those people, business will erupt, and that's what's been happening in India for some time.